05 - September - 2024
Building a long-term relationship, adding value and improving a brand’s reputation is way more important than making quick sales.
And corporate videography can help you achieve all of that!
Corporate video production is like a marathon—it focuses on teaching and establishing trust with its audience over an extended period of time.
In simple words, corporate videography is the art (and science) of creating visual content that conveys a company’s mission, core values, goals, etc. This could be both for internal teams (employees) and external stakeholders.
Read on to know how corporate videos can help in both achieving short-term business goals and developing long-term brand loyalty.
The Role of Corporate Videography in Business Growth
Creating a corporate/business video is not just important—it's mandatory for any business looking to connect deeply with customers.
However, to achieve this objective, it's important to grasp what truly makes a corporate video. It's much more than having compelling content or top-notch video production.
These shots could be any of the following types of corporate videos:
- Instructional Videos: Used to train employees for their job responsibilities.
- Brand Introduction Videos: Conveying the company’s mission and vision.
- Customer Testimonial Videos: Displaying a customer talking about his/her experience with your product/service.
- Event Videos: Recapping and summarizing a trade show or corporate event.
- New Product Launch Videos: Launching a new product in the market.
- Product Demonstration Videos: Illustrating how a product works, its benefits, etc.
Internal video content like training videos or product demos can educate team members about company protocols.
On the other hand, external content such as customer testimonials or brand introduction videos can be displayed on the company’s website or shared on social media platforms.
Corporate videography content helps to drive the company towards professionalism. Investing in corporate videos will greatly improve how satisfied your employees are, enhancing customer experience and boosting ROI.
By creating video content, you can strengthen your company’s communication strategy. Remember, focus your video marketing on specific target audiences. That’s the key!
Read also: 10 Types of Videos for Businesses
Key Benefits of Corporate Videography for Your Business
1- Boosting Brand Awareness & Recognition
Videos make sure that you connect with your audience and ensure they know who you are and what you provide.
A corporate video can captivate your viewers, leaving a lasting impression and developing a connection with your brand. It helps to display your brand identity, in turn leading to brand awareness.
2- Easy on the Eyes
Watching a video is more engaging than reading plain text. While reading is important, videos are simply more enjoyable.
We know you agree!
Simple videos offer the viewers a chance to relax all while conveying the message. People enjoy watching videos as it requires less effort compared to reading which can feel like work.
Videos also offer the audience the advantage of controlling the pace (slowing or rewinding), leading to better understanding and faster learning.
Read also: What Is the Difference Between Soft Light and Hard Light in Video and Photography?
3- Videos Are Good for SEO Ranking
As mentioned earlier, corporate videos can be brand videos, product demos, training clips or customer testimonials.
All of which contribute positively to SEO efforts. Having corporate videos on websites can boost your SEO ranking.
Here’s a bonus tip: Don’t forget to include relevant keywords in the videos!
4- Enhancing Customer Engagement on Social Media
A convincing reason for creating corporate videos is their potential for getting more likes, comments (and even shares) on social media platforms.
Remember, social media isn't for personal use—it's an essential tool for businesses too.
If your video marketing is engaging enough, it can spark conversations and hype about your business. When people share your videos on social media, it's like having your customers promote your brand for you!
More than 70 per cent of consumers make buying decisions based on recommendations from social channels. This shows the importance of reviews and testimonials about your product.
5- Building Trust
Videos build credibility by visually showing care and commitment to delivering quality services. Not only that, but they also humanize your brand and build emotional connections with customers. They help in highlighting your team members, company values and customer testimonials.
According to recent research, around 72% of individuals feel a bond with a brand when its employees engage on social media. Additionally, over 76% of customers prefer to purchase from brands they have an emotional connection with.
6- Video ROI is Off the Charts
We understand that incorporating video into your marketing strategy requires a significant budget.
You would be surprised to know that more than 50% of the business owners who use videos state that they offer the highest ROI compared to other marketing tactics.
Videos speak professionalism!
They enhance a company’s credibility!
They are influential!
Due to these factors, videos attract a wide audience for a company, build trust among viewers, and drive sales or leads.
This leads to our next point…
Related: What Is Corporate Photography: Types, Features & Future Trends
Future Trends in Corporate Videography
Machine Learning & Artificial Intelligence
This prominent trend in video content isn't actually a trend at all. Despite being a relatively new creation, it's here to stay.
By 2030, the AI video production market is anticipated to reach more than $2 billion. Well, that’s not shocking at all as video content accounts for over 80% of all internet traffic at the moment.
Even though we're just now starting to fully utilize AI and machine learning (ML), the effects are already being seen in the reduction of labor and time-intensive tasks.
For example, post-production and pre-production (such as editing, cataloging, captioning, and platform adaptation) were previously labor-intensive and time-consuming.
Read also: 15 Ways to Make Corporate Videos More Interesting (And Appealing)
Mobile-Friendly Layout
With the increasing use of mobiles, brands need to make their corporate videos mobile friendly.
To improve the user experience overall, this involves adding captions or subtitles, making videos that are optimized for viewing on mobile displays and guaranteeing fast download times.
Businesses can greatly increase their reach and establish a connection with viewers at any time and place by giving priority to mobile marketing and design.
Micro-Videos & Bite-Sized Content
The quote "less is more" surely applies to bite-sized content and micro-videos, given audiences' hunger for video McNuggets.
As TikTok is a platform that loves short-form videos (as well as clever algorithms) and has made us all accustomed to "scrolling" through films that are only a few seconds long, advertisers have even less time to hold viewers' attention.
Virtual Reality Immersion Experiences
By using simulated environments, virtual reality (VR) experiences allow viewers to engage more deeply with businesses and content.
Businesses can use virtual reality (VR) technology to create interactive tours, training simulations, and virtual product demos.
From the comfort of their home, viewers can discover other worlds and experiences. These comprehensive encounters grab people's interest and encourage interaction and connection with the brand.
Read also: Why Are 360 Production Services Essential for Real Estate Business?
FAQs
What is corporate videography?
Corporate videography acts as a means to convey messages both internally and externally. It differs from video marketing as it is tailored to an audience rather than the general public. With a tried-and-tested strategy, you can successfully implement videography in your business projects.
Well, corporate video production requires a proper plan and the right team to bring that plan to life. If you are a new business looking to show yourself to the world or launching a new product, partner with a video production team. The professional corporate film production companies understand your vision and deliver what you want.
What is the difference between corporate video and branding video?
A corporate video is about your company’s objectives, processes, and principles. It typically showcases the company’s culture, accomplishments or inner operations. These videos are often tailored for employees, investors or potential partners.
On the other hand, a branding video is crafted to promote a brand to consumers. Its goal is to establish a bond with the audience and increase brand awareness. Branding videos use storytelling to emphasize the brand’s message and character.
Corporate videos are focused on the company itself, while branding videos focus on how the brand connects with its customers.
What type of video is an example of a corporate video?
A corporate video is a “company overview video” used by a business or brand to display their products and services, raise awareness about their company, interviews with key executives, or convey their company’s values. The main goal of a corporate video is to show what makes a company unique.
What is the difference between commercial and corporate video?
Commercial videos are focused on showcasing products or services. They can often be found on platforms like YouTube or LinkedIn for outreach. These videos are typically convincing and crafted to resonate with customers and attract leads.
While corporate videos take on a modern approach. Unlike the sales-pitch style of videos aimed at potential customers, corporate videos aim to communicate the core values, culture and mission of a company. They serve as tools for communication, helping in building strong internal associations with business objectives and accomplishments.
What are the essentials of corporate video?
To make corporate videos that truly relate to your target audience, there are a few essentials that must be considered and incorporated into your video marketing strategies. These include a compelling message, specified audience, captivating storytelling, attractive visuals and a strong call to action.
Apart from this, a viral corporate video has these elements:
- Clear Objective
- Compelling Hook
- Clear Audio
- Engaging Script
- Good Lighting
- High-Quality Visuals
Read also: Overview of Famous Video Marketing Examples
Ready To Take Your Videos to The Next Level?
Are you looking to boost your company’s image with videography? At Overlight Productions, we have the experience, tools and knowledge to spread your company’s message to the world.
Get in touch with our corporate video production team to bring your vision to life and make a digital impact!
