Types of Videography Services

Videos are everywhere—billboards, our phones, laptops and tablets and TVs. For businesses, Video production is no longer seen as a luxury or something reserved for multi-billion dollar companies like Google, Amazon and Apple.  

Utilizing certain types of videos is a fantastic method to engage a range of audiences in conversation.  

It's not only more interesting to read than long passages of text; it also does a much better job of briefly and clearly expressing important ideas.  

It won’t be an exaggeration if we say that video marketing has set the bar high in any competitive niche.  

As per the research conducted by our production house in Dubai, a landing page with video can increase conversions by 80%, and 60% of executives prefer watching a video over reading plain text.  

Let’s discuss different types of videos based on their production and purpose.  

What Is Videography?

Videography is considered an art in the film production sector. It is gaining momentum as a component of digital marketing tactics.  

Incorporating videos into your business strategy can humanize your brand. It can also significantly enhance the search engine optimization (SEO) performance.  

Videos play a key role in driving conversions for brands by leveraging the power of storytelling.  

Including premium quality videos as part of your marketing approach can be a game changer for your business growth.   

Read also: Why Video Marketing Is So Powerful

Types of Videography Services

Here are some common types of videography services.

1.  Promotional Videography

A promotional video's purpose is to highlight a good or service. These can be used in a variety of contexts, including television broadcasting and the internet.  

Its primary goal is to increase brand identification, and in order to do this, it typically includes a logo and other promotional details

With this kind of video, the focus is on being more precise about a particular commodity or service. These can frequently be displayed online since targeted audiences can be reached successfully.  

These videos can, however, also be effective on television broadcasting platforms. Marketing videos that boost a brand's recognition and familiarity are helpful. Launching new products is another excellent strategy for raising consumer awareness.

Related: How Promotional Films Can Boost Your Business?

2.  Industrial Videography

A certain industry's workforce is the target audience for industrial videos. These company portfolio videos are created in a variety of ways to provide information about goods or services.  

These videos are frequently used at trade exhibits for business-to-business marketing, fundraising, or investor involvement.

3.   Corporate (Company Profile) Videography

If you want to introduce your business to customers and possible partners, these videos are fantastic. It is a brief video that provides a general overview of the business and the items or services it offers.  

It could also contain a statement from the CEO or details about the goals of your business. These company vision video formats are intended to aid viewers in comprehending and engaging with your business.

You can find all the aforementioned elements in this best corporate video of all times.

4. Conference / Exhibition film videography

This video should be shown at your booth if you intend to exhibit at a conference or expo. Regardless of whether you show the film on a laptop or a full-sized TV, it must introduce you and explain why you are showing.  

You can make sure your film is customized to provide the information viewers will be looking for since you know the types of people who will be attending the conference or expo. For this kind of film, text- and graphic-based animations frequently perform effectively.

5.  Event/Conference/Tradeshow Videography

Event videos typically consist of summaries or reviews of the events that a corporation sponsored or in which it took part. They are a successful method for creating business culture.

Moreover, consumers can learn useful information from conference videos about important topics like business trends, current problems and their solutions, and industry or company future projections. There could also be educational films that are shown during the conference itself.

Tradeshow Videos are summaries or collections of tradeshow footage.

What is Video Production?

Video production involves phases such as planning, filming, editing and distribution. Professionals work together to turn ideas into reality with their creativity and technical expertise.  

Various forms of video production such as explainer videos and comparison videos along with documentaries are designed to create captivating stories that entertain viewers or provide them with information or inspiration.  

Read also: What Makes a Good Animation? Key Elements of Successful Animated Videos

Types of Video Production

Here are the most famous types of video production:

1.   Financial Results and Investor Relations Videos

Financial results and investor relations videos are educational videos geared toward internal staff members or investors. End-of-year statements are an illustration of this concept. These can be useful in effectively presenting crucial financial information.

2.   Product Demonstration Video

Why not use commercial video production to highlight the product or service and how it functions rather than writing captivating but wordy product descriptions, as 65% of people are more likely to buy a product online after seeing a video?  

This works particularly well if you have a variety of characteristics that are challenging to explain. Videos of this kind may include an actor or employee demonstrating the product, an animation, or even a video in the form of a whiteboard animation.

3.   Internal Communication Video

Videos used for internal communication are typically used to communicate information to clients or other employees.  

They can be used to discuss a forthcoming project or product release, remark on a milestone, or clarify business policy. A large organization can benefit from using internal films to disseminate information.

4.   Social Media Video

In 2023, among the videos that marketers invest in are social media videos. They help to raise brand awareness by enhancing audience interaction.  

More than 90% of brands credit social media videos for bringing in new customers. That's because the ideal film can immediately grab viewers' attention and spread to possibly thousands of others.

Create videos that display your business and speak to the needs and desires of your target audience while also being interesting, funny, or engaging.  

As part of a social media marketing strategy, tell a tale, produce a number of videos, or describe a memorable experience involving one of your goods or services.

5.   Recruitment Videos

The goal of talent recruitment videos is to attract talented individuals. To draw like-minded people, they frequently mirror the company's attitude and culture.  

These can be applied to a wide range of platforms, such as television advertising, job websites, or even your own website.

6.   Testimonial Videos

Your customers must be screaming about your goods and services, giving you a ton of positive feedback. They may have given you case studies and quotes that you have already shared with other potential clients.  

Filming this testimony is a terrific approach to increase its impact. You can film a little segment in which your customers discuss how your product or service has benefited them.

Additionally, you can utilize text or animation to convey pertinent facts and statistics about the specific advantages your business provided for them.

These endorsements can then be posted on your website, preferably above the fold on a crucial landing page to help viewers believe in your qualifications. Additionally, you can employ them in emails for marketing and sales.

Read also: 10 Types of Videos for Businesses

7.   Explainer Videos

Explainer video is one of the most common types of commercial videos. An engaging, colorful, and instructive film called an explainer video is used to highlight a company's product or service.  

They differ from promotional videos in that they avoid the commercial aspects and place a greater emphasis on the educational. Live action, animation, or a hybrid of the two are all possible.

8.   Webinar Videos

A webinar can be an excellent technique for boosting your video marketing ROI and increasing site traffic. A typical webinar is an online discussion forum, live conference, or Q&A session that includes audience participation.

It's a fantastic method to engage your audience, present a personable image of the business, and disseminate helpful information all at once, thus boosting brand recognition.

Moreover, a webinar can also draw new customers to a company, aid in customer growth, and, depending on the subject matter, develop a brand's authority and domain knowledge.  

With an average length of 30 to 60 minutes, webinar recordings are generally typically lengthier than many other types of video marketing.

By connecting to the webinar's streaming link, users can ask questions or use the platform's messaging features to speak with the attendees. A webinar may have 50 participants, or it may have thousands, depending on the platform.

What’s The Difference Between Videography & Video Production?

Videography and video production are not exactly the same. There are certain differences between them.  

Videography focuses on shooting whereas video production involves the creative journey of crafting a refined video.

Videography

- It focuses on capturing videos live events and moments

- It emphasizes shooting and quickly obtaining results after editing.  

-For example, corporate events, weddings, concerts, etc.

Video Production 

- It involves the complete process of crafting a video. Starting from the idea to the finished piece.  

- It includes writing scripts, planning visuals, shooting scenes, editing footage and finalizing the production.  

- For example, different types of content like commercials or promotional videos, etc.

How to Choose the Right Videography Service in Dubai

Choosing a professional videography service in Dubai can make your event or project successful. 

- Start by determining your requirements. Whether it's for videos or capturing your wedding moments or creating content.  

- It's important to review the company’s work to ensure their creative style aligns with your vision.  

- Opt for professionals who have experience working in Dubai as they are familiar with the culture and ideal filming locations.  

- Reading customer reviews can provide insight into their reliability and quality of work.  

- Don't forget to discuss pricing and schedules to ensure they match your budget and timeline effectively.  

- Make sure to double check that their equipment is up to date to get perfect results for your videos.

Trends and Innovations in Videography

There are some videography trends that are very popular these days in the UAE, such as:

- Live streaming

- VR and AR

- Aerial Video & Drones

- Interactive videos

- AI videos

- Shoppable videos

- User-generated content

- Short-form videos

Read also: Why Is Media Coverage Important?

FAQs

What does videography include?

Videography involves recording moving images on devices like cameras and streaming media platforms. Plus, it also includes the editing and post-production techniques involved. Examples include filming concerts or documenting news events.  

What is a videographer responsible for?

A videographer is responsible for event coverage and creating videos for different purposes such as documentaries, weddings, sports events, and commercials.  

Why is corporate videography important for brand identity?

Corporate videography enhances your brand’s presence and improves brand recognition. It also fosters communication with your audience in an engaging manner.  

Corporate video content plays an important role in establishing trustworthiness and forming bonds with viewers. Also, it increases the likelihood of social sharing to expand your reach and potentially drive business growth.  

Get In Touch with Our Video Production Company Today

Creating videos offers a variety of ways to share narratives and engage with audiences. From portraying a company’s values to demonstrating product functionality or generating enthusiasm for a brand. Each type of video serves its own purpose.  

Overlight Productions simplifies the video production process with our strategists, top-notch equipment and talented videographers.  

Our goal is to leave a lasting impression on the visual medium with our professional videos. We focus on telling stories visually that are intended to evolve and have a great impact!

View our portfolio here.