24 - September - 2024
Did you know that 93% of shoppers buy a product online based on photos and visuals?
This highlights the fact that for E-stores and websites selling products and services online, top-notch photography is no longer seen as just an extra feature but rather an essential element for success.
Product photography for E-commerce stores plays a key role as it significantly impacts the customer’s shopping experience with accurate product photos that meet their expectations of quality and accuracy.
With that in mind, this detailed blog will discuss amazing tips for showcasing the attractiveness of your products. Read on to know some valuable insider tricks about E-commerce photography.
Let’s get started.
Why E-commerce Photography Matters for Your Online Store
The growth of E-commerce is inevitable, and it is projected to exceed $5.4 trillion by the end of this year.
Recent studies suggest that in coming years, E-commerce will account for 31.8% of total retail sales worldwide.
So, the question is…
How does photography contribute to the growth of this thriving sector?
Product photography plays an important role for entrepreneurs in the UAE looking to market their products effectively.
High quality images not only showcase products attractively but also foster trust among prospective buyers.
When customers are unable to physically interact with a product before purchasing it, they rely on the accuracy of what they see.
Overlight Productions offer E-commerce product photography solutions across various cities including Dubai and Abu Dhabi.
Read more: Why Professional Photography is Important for Businesses?
Now, let’s discuss some useful tips and tricks for E-commerce Photography.
Essential Equipment for E-commerce Photography
When you aim to take top-notch E-commerce photos, selecting the perfect camera is the key. Consider things like resolution, sensor size, lens compatibility and shooting modes to guarantee high-quality images.
For E-commerce product photography, DSLR and mirrorless cameras are commonly preferred due to their adaptability and capacity to deliver good quality images with HD resolution.
What about the tripod?
We're all familiar with tripods. These are used in photography to keep cameras stable and steady, reducing the risk of shaky shots and enabling hands-free camera operation.
Mastering Lighting Techniques for E-commerce Photography
Effective lighting plays a significant role in E-commerce fashion and product photography. It significantly impacts the atmosphere and visual quality of the images.
Illuminate the subject and adjust light intensity and direction using premium lighting gear like soft boxes and umbrellas.
Utilize natural light capturing methods and incorporate three-point lighting configurations. You can also use diffused lighting strategies to produce well-exposed, visually striking product displays and fashion shots as well.
- Work with Right Natural Lighting
When you incorporate natural lighting in your photoshoots, it gives a perfect touch to your images and makes them more appealing.
Potential customers can visualize the product in a real-world setting without the need for intricate lighting arrangements.
The product looks genuine and aesthetically pleasing under natural lighting, showcasing its curves and shadows with authenticity and beauty.
- Use Artificial Lighting Options
Artificial lighting is basically any type of lighting that is produced by sources other than natural light.
It is commonly used to establish a controlled lighting setting that enables photographers to adjust the light to achieve a desired outcome.
This method can be quite useful in situations where natural light is limited or not suitable for capturing the desired photo.
Read also: 12 Types of Lighting in Photography (What the Professionals Prefer?
Best Angles and Composition for Different Products
Let’s talk about camera angles first…
In your photoshoots, make sure to try out these camera perspectives:
- Overhead angle: When taking an overhead shot (also referred to as the bird’s eye view), the camera is placed above the product to capture it from a top-down angle, allowing for a clear view of the product’s shape and design.
- 45-degree angle: At a 45-degree angle, the camera captures the product from a unique perspective to create a captivating shot that highlights its texture effectively.
- Front angle: When taking photos from the front angle, place the camera directly in front of the product to capture it head-on, showcasing its features effectively and creating a sleek and simple look.
Composition Techniques to Enhance Product Appeal
E-commerce fashion photography greatly relies on composition techniques like the rule-of-thirds and leading lines to enhance visual appeal and impact.
To capture photos, focus on experimenting with framing techniques and utilizing space. Consider the angles and perspectives along with lighting to emphasize product features and guide the viewer’s eye as a fashion photographer would do.
Read also: How Much Does Photography Cost in Dubai?
Editing and Post-Production Tips
If you want your product photos to look aesthetic, work on your editing game or use photo editing software.
Here are a few top-notch tools for editing your E-commerce photos:
- Adobe Photoshop Express is an easy-to-use tool that you can install for free on your computer. It offers great editing features such as color correction and various filters to enhance your photos. The free version comes with some limitations though.
- Adobe Lightroom is another good option for photo editing. It has a user friendly and sleek interface. An impressive feature to note about Lightroom is the ability to save presets and edit photos in batches at once.
Read also: Product Photography Ideas for Instagram: What the Pros Won’t Tell You!
FAQs
What is E-commerce photography?
E-commerce photography is basically taking photos of products for posting on your online store or social channel. This also means editing and organizing the photos as part of the process. Product photography is also referred to as E-commerce photography. E-commerce photos offer buyers a decent display of an item that a text description alone cannot convey. By looking at the picture, the buyer can determine if the product aligns with their requirements.
How to take E-commerce pictures?
When capturing pictures for your E-store, here are some helpful tips
- Opt for a backdrop and sufficient lighting.
- Ensure the product is well focused and make variations in your shots.
- Use a tripod for stable camera positioning.
- Enhance colors and details through editing before publishing the photos.
What are the two types of photography for E-commerce?
In E-commerce photography, there are typically two types: product photography and lifestyle photography. Product photography displays the item against the background to highlight its features clearly. On the other hand, lifestyle photography showcases the item being used to help potential buyers envision it in real-life scenarios.
How to Optimize Product Images for Fast Load Times?
Enhancing user experience and boosting SEO ranking heavily depends on optimizing product images for loading times. This is crucial as speed is key to success when it comes to online purchases. Below are a few strategies to achieve this goal:
- When selecting the format for your images, Opt for JPEG for photos. Use PNG for graphics that require transparency.
- Use software such as TinyPNG or ImageOptim to optimize the size of images without compromising quality. Make sure to adjust the size of images by resizing them to fit the display size required on your website and avoid using large files unnecessarily.
- Consider incorporating Lazy Loading into your website to delay the loading of images (they are not immediately visible on the screen until users scroll down). This can help decrease the loading time for a clean user experience.
- Make use of CDNs for image delivery by using a Content Delivery Network (CDNs) which helps distribute images to users and speeds up accessibility.
- Make sure to optimize Alt text for good SEO results. Also, make it accessible for users with disabilities—it's a win-win situation that doesn't slow down your website load times.
Read also: How Professional Product Photography Can Boost Sales
How can I make my product image stand out in the UAE market?
To captivate the UAE market, your product photos should be eye-catching. This means you need to focus on top-notch visuals that showcase the characteristics of your product. Use the right colors and uncluttered backdrops to grab attention.
Also, include shots that connect with buyers like traditional patterns or scenes. Feature lifestyle shots to display products in real-life situations. Make sure your images are mobile optimized since many buyers use smartphones for browsing. Lastly, take advantage of social media platforms to post visuals and interact effectively with your audience.
E-commerce Photography for UAE Consumers
Go for a photography studio with expertise in E-commerce photography or opt for a 360-production studio that specializes in product photography.
Our expertise lies in E-commerce photography as we excel at presenting products emphasizing minor details and vibrant colors.
We do this with the use of excellent lighting and angles—ultimately capturing the attention of potential customers with our top-notch photo quality.
We have helped several businesses boost sales. Our clients trust us to showcase their products beautifully and impactfully. Let us make you a successful E-commerce brand!
