Importance of Live Coverage for Brand Events
You've probably heard that live streaming is prohibitively expensive, reduces attendance, or is only helpful for significant events, but is this true?
With the popularity of platforms such as Facebook Live and YouTube Live, it's more important than ever to understand how video can be used at your event.
Video has been integral to the event technology landscape for the past decade. As a result, a video has become an essential and versatile marketing tool, providing the perfect way to create a record of your event and great content to display on screens at the venue and populate websites.
For many event types and sizes, live streaming is a worthwhile investment. A live video created by a production company in Dubai is an excellent way to extend the event (and your brand). Indeed, live streaming may be most appealing for small events with limited attendance, allowing you to maintain an intimate experience while reaching a large audience.
However, these are only a few minor advantages of displaying a live stream to online viewers. This blog will cover why live streaming services in Dubai are a good idea for any business event. Read on to learn how to increase your engagement and, ultimately, achieve your goals in the best possible way.
Why should you Live Stream?
The transmission of live video content over the internet for real-time consumption by an end-user, such as your customer base, staff members, or other businesses, is known as live streaming.
Unlike blog posts or video-on-demand (VOD), live streams are delivered at a specific time and allow for real-time audience participation, providing a more engaging experience for your viewers.
Live streaming is a better option when you want to cover various topics. For example, the content of webinars, conferences, tutorials, or the introduction of new products may be too dense to release as an on-demand video. Making these into virtual events can be an extremely effective solution. Live streaming is a distinct and exciting alternative to other traditional modes of communication, and it offers several key advantages, which we will discuss in greater depth.
Related Blog: How Filming your Live Events can Benefit your Brand
Why is Live Streaming Important for Your Company's Events?
Live Streaming is a great tool to add to your digital marketing toolbox, whether you use free streaming options on social media platforms or invest in high-quality video platforms for your business.
Here are some reasons why event live-streaming services can complement the content you've created.
1- Create Engagement
Approximately 70% of people are more likely to make a purchase after watching a video. Furthermore, videos are shared more widely across all social media platforms than text and images. Therefore, producing and displaying this type of media to your target audience can help you make sales because it is what people want to see.
People will enjoy live streaming as a type of video content in particular. They can observe and interact during the event, giving them the opportunity to interact with your company later. Furthermore, viewers are more likely to stay longer and learn more about your content if they click on the video to replay the live Stream on your website or social media page.
As a result, they are more likely to engage with your content deeply enough to generate questions and comments. This can lead to them contacting you, having a positive experience with your company, and eventually purchasing from you.
2- Create Leads
Live streaming services can assist you in determining whom you're speaking with. This gives you a better idea of who is interested in your products (and whom you should target in future marketing campaigns).
You can generate leads by doing the following:
- Before they enter the stream, ask them questions about themselves (their name, occupation, etc.)
- Returning to the email addresses of those who watched the live stream.
3- Real-Time Communication
We mentioned earlier that live streaming service tools encourage real-time engagement with content. The studio's built-in messaging system makes this even more accessible, allowing all viewers to chat with one another during the live stream. They can discuss the services you provide, the topics you're talking about, and ideas that matter in the industry you're targeting.
Viewers can also easily send real-time questions to presenters. This allows for clarification on any points raised as they are grown.
4- Determine Your Specific Niche
Live streams are fantastic because they require a significant time commitment from your viewers. This means that only those genuinely interested in the services or topics being discussed will be present. So, you'll be able to get right to the meat of the matter without having to go over basic concepts that will bore your target audience.
5- It is Time Efficient
When your live stream is finished, you can upload it to one of several online platforms. It is possible to embed it on your official website. And sharing it on social media is a great way to get many people who would not have seen it otherwise to see it.
This is the time to pique the interest of people who aren't in your primary audience—the stream has already occurred and was fully targeted to viewers who were already interested in the subject.
Those in your initial target audience can watch the stream as often as they want. This allows them to go over the information again to remember it better.
6- Increase Trust and Brand Loyalty
Customers want to feel a personal connection with the brands they support. You can provide experiences that help them get to know, like, and trust you and your company when you reach out with live video. If you provide valable content such as sneak peeks, tutorials, or educational material that meets the needs of your ideal customers, they will return.
Get the Advantage of Live Streaming Services
Through live streaming, brands can connect with their audiences in new and innovative ways. It's a powerful, low-cost way to boost your enterprise marketing strategy, connect with potential leads, and cultivate loyal customers.
Of course, creating content, putting it out there, and reaping the benefits of live streaming are different. To engage your audience and maximize the impact of your brand, the live video you create must be of high quality. In addition, you'll need the right tools and equipment to make meaningful, engaging content.
Overlight live social coverage services provide various event technology solutions. In addition, we offer a free consultation for managing small to large events. Call us today to learn more about our corporate solutions.