21 - April - 2025
Who doesn’t love watching videos? These days, video content is super popular for getting information—be it educational content or promotional ads.
More than 75 percent of consumers prefer to learn about a product or service through videos. In a survey conducted by our media team, 9 out of 10 individuals showed their interest in watching videos from brands and businesses.
This shows that using videos to advertise your business can really help boost your SEO ranking in Dubai, drive up sales and enhance your brand visibility.
A well-crafted video ad can greatly capture your audience's attention and maintain their engagement with your brand. It can also turn them into loyal customers. Be it through your social media profiles, website or even email updates.
Let’s discuss key tips and strategies to create a video ad for your small business.
Budget-Friendly Video Advertising Strategies for Small Businesses
Planning Your Small Business Video Ad
The basic rule of video production is to know who you're speaking to, and who your audience is!
This will shape how you create your ad video content. Start by crafting your ideal customer profile (ICP), including details such as age, earnings and gender.
Get to know what they like and care about—their hobbies, beliefs, and interests. Find out what bothers them or makes them happy and what they dream of achieving.
Next is to figure out the kind of stuff they enjoy watching online, where and when they usually do it.
So, How to Plan a Video Ad?
To plan a video ad, start by crafting a storyboard that encompasses all visual elements like images, transitions, textual aspects and audio requirements essential for a perfect video.
Once you've finalized the elements to incorporate in your video project, it's crucial to develop a shot list detailing every filming component, including style preferences and framing specifications for a production approach.
Read also: Corporate Video Trends Shaping the Future in Dubai, UAE
Choose Best Platforms to Publish and Promote Your Video Ad
Next, identify the platform that best suits your intended audience and marketing objectives. Advertising platforms cater to diverse demographics and engagement rates; thus, it is crucial to make an informed decision.
When deciding on your target audience and budget for advertising campaigns online, consider the demographics of your user base first.
Start by focusing on platforms where you already have a following and then expand to other platforms as needed.
These are your best options for video ads:
- YouTube
- Facebook
- Google Ads
- Microsoft Advertising (formerly Bing Ads)
- TikTok
- Twitter/X
- TV/radio
- Amazon
Note: Choose the platform that best aligns with your business goals and overall marketing strategy.
Read also: Why Video Marketing Is So Powerful
This leads to our next point…
Essential Elements of an Effective Video Advertisement
Make sure to get the correct video equipment and software for creating top-notch video ads. This means investing in a high-end camera for shooting videos and also lighting and audio equipment.
Here’s a brief list of essential elements you need for video ads:
- Camera tripod
- Lighting kit
- Microphone
- Memory cards
Filming and Editing Your Video Ad
Video editing plays a key role in postproduction, no matter what gear you use. For editing, such as trimming clips, adding music, color adjustments, and more, you will need video editing software like Adobe, CapCut, Canva, etc.
Make sure that you refine and adjust the video advertisements prior to their release by maintaining components such as color schemes and fonts and a consistent tone of voice.
This will strengthen your brand image while ensuring that the message is easily understood.
Focus on these factors when you're editing your video ads:
- Video length
- Transitions and flow
- Visual and audio quality
- Supporting visuals
- Call-to-action (CTA)
Before you wrap up your video project and put the finishing touches on it consider having some test screenings to get feedback on how it’s working.
Keep an eye out for when viewers might start losing interest in parts of the video. This way, you can make any tweaks and improvements needed before releasing the video to the public.
Optimize Your Video Ad to Reach a Larger Audience
Enhance the visibility of your video by tweaking certain elements and appeal, thereby broadening its reach to a larger audience.
Reach out to your audience with video ads on multiple devices. This is crucial as more than 60 percent of website traffic originates from mobile devices alone. And this doesn't even include tablet users!
Here’s how you can optimize your video ad for more reach:
- Use engaging titles and thumbnails
- Add captions and subtitles
- Optimize the length of your video (2 minutes for YouTube, 1 minute for Facebook, 45 seconds for X, 30s seconds for Instagram)
- Add simple and meaningful call to action
- Adjust the correct resolution depending on the platform posted.
Read also: 10 Advantages of Television Advertising
FAQs
How to make a simple advertisement video?
To create an advertisement video, start by outlining your key message and identifying your intended viewers. Craft a concise script and choose captivating graphics. Utilize a smartphone or basic camera for filming. Ensure it remains within a minute, incorporate text or voice narration. Insert a clear call to action. Refine the video by editing using tools like Adobe, CapCut or Canva.
How to create an advertisement for a business?
To create an advertisement for your business, first of all, pinpoint your intended audience and core message. Ensure that the content is concise yet captivating with a visual presentation. Use compelling headlines and persuasive wording with a distinct call to action.
Similarly, boost credibility with top-notch visuals and good design. Experiment with various ad versions to determine the most effective approach. Lastly, launch your campaign on platforms where your target demographic is most active, such as popular social networks or Google Ads.
Which platform is best for video ads?
The best platform for video advertisements depends on your target audience and the objectives you aim to achieve with your campaign strategy. YouTube is a perfect option for presenting detailed information and lengthy content. Facebook and Instagram are better suited for creating visually appealing videos that captivate viewers’ attention.
TikTok serves as a platform for sharing catchy content that resonates with younger audiences. LinkedIn proves effective for B2B advertising initiatives. Google Ads offer great options for placing videos across websites.
How do you script a video ad?
Start with an introduction that immediately captures the audiences’ interest in the few seconds of your ad. Introduce the issue that your product or service addresses. Offer a solution while emphasizing its key advantages in a brief and straightforward manner.
Utilize friendly language with a smooth tone to make your message relatable to the audience. Conclude with a call to action encouraging viewers to take the step towards engaging with your product or service.
Keep your video ad concise—aim for a duration of 30 to 60 seconds for impact. Use visuals and voiceovers to support your message. Work with multiple script versions to optimize audience engagement and increase conversion rates.
Read also: How Promotional Films Can Boost Your Business?
Get in Touch with The Best Video Ad Production Company in Dubai
At Overlight Productions, we specialize in crafting video advertisements that not only display your brand prominently but also give you a competitive edge in the market.
Get a free consultation with us today.
