22 - December - 2024
Today, video is the driving force behind everything. Imagine what it will be like in the next 30 years!
Video marketing is continuously evolving with new trends. This means that your business could greatly benefit from being increasingly creative with corporate video production.
9 out of 10 marketers claim that corporate videos led to an increase in business sales.
However, old-fashioned videos will not cut it!
To stay at the forefront of your industry, you need to focus on the latest corporate video trends that others are missing out on.
Why Corporate Videos Are Important for Businesses?
It doesn’t matter what industry you work in or what size your company is, video powers digital transformation.
With corporate video production, your company gets the opportunity to reach niche customers or clients that it wouldn't have reached through more general means of advertising.
With emerging players like TikTok, Instagram Reels, and LinkedIn stories, the trend is hard to ignore—video content is definitely one of the most engaging pieces of content available today.
So, corporate videos help your business keep up in its respective market.
The being said, videos can actually be at the core of your company's growth strategy in terms of the successful presentation of the brand story as well as launching new products.
Read more: What is Corporate Videography? Key Benefits for Your Business
Top 12 Corporate Video Trends
Here is the list of top 12 corporate video trends that are shaping the future in Dubai:
1. User-Generated Content (UGC): The Hype is Real
UGC is now included in most of the modern campaign initiatives to help the brands to get the real customer content and make it effective.
Some of the more sophisticated techniques of UGC include the incorporation of customers’ feedback and testimonials, social media content, and videos.
You can use the videos created by customers to promote your brand and its products/services. This could be more credible and can help to gain the trust of potential consumers.
Hence, many brands in Dubai incorporate UGC into their various marketing strategies and this has been seen to enhance the relationship between the brand and its consumers.
2. 360-Degree Videos: An All-in-One Solution
This type of video offers the viewer complete immersion and freedom to move around and view the content from any standpoint.
This technology is currently being used by companies in order to promote their products and services.
For example, a car dealership can utilize a 360-degree video to enable the customers to tour the interior of a car. This puts them in a position to see the interior and exterior of the car.
3. Live Streaming: Make it All Real
There is no question that live streaming is on the rise as a promotional asset.
Live streams are different from the other types of videos in that they offer a one-time event which can be used by brands to interact with the viewers.
It is not news that live streaming is an important part of the marketing strategy for many Dubai based brands. In this way, brands employ it to launch new products and to answer questions and comments of their followers while demonstrating the products or services.
4. Social Media Optimization: Do It Now
Social media platforms are ideal when it comes to sharing corporate videos.
In order to optimize their video content, companies have to produce clips or teasers which are suitable for social media platforms.
By altering the format to suit each channel and targeting the right people, it is possible to get increased engagement and increase brand awareness on social media platforms.
This leads to our next trend…
5. Short-Form Videos: Make it To the Point & Effective
As mentioned above, the popularity of videos has risen with the emergence of social media platforms in recent years.
Most corporate videos now follow a format lasting less than a minute to capture attention quickly and effectively.
These concise videos offer businesses a captivating means to exhibit their offerings. The upward trend of leveraging short form videos for marketing is anticipated to persist as social media platforms grow in popularity.
Businesses are also exploring strategies to engage with demographics.
6. Animated & Motion Graphics Videos: Work Your Way Out with Animations
In the recent past, we have seen the rise of animated content in marketing. Also, the use of motion graphics videos has been a very effective strategy.
It is easier to create an animated video to explain even the most complex idea in the simplest and easiest way. This is especially useful for businesses that intend to promote themselves, and their products/services in a distinctive way.
Read also: What Makes a Good Animation? Key Elements of Successful Animated Videos
7. Interactive Videos: Mutual Understanding
Another trend that is currently on the rise in the corporate video production industry is the use of interactive videos.
These videos enable the viewers to participate in the content and offer their responses. Thus, making the experience more effective.
For example, a training video may contain elements that include quizzes, simulations and games that will assist the employees.
8. Shoppable Video: What More Could You Ask For
Video is the new shop window and it’s one that’s always open.
Essentially a subset of the interactive video trend, successful shoppable videos capture the connection of retailers and consumers which is also applicable to CTV ads.
You have to create videos that will not only grab the attention of the viewers but also enlighten and entertain them and bridge the gap between the search and purchase cycle.
This can be done with tags that contain product details and links to add to cart or buy now buttons which can be published in form of ads, social media posts, landing pages, etc.
Brands that incorporate product feeds in their video action campaigns get 60% more conversion at a lower cost.
9. Video Personalization: Customize It for Your Customers
Personalizing your corporate video means creating videos with a certain message that is aimed at specific customers.
It refers to the customization of video content in a way that would be relevant to the particular consumer.
When identifying the buyer personas to target, your video becomes very powerful addressing potential customers.
Put yourself in your customers' shoes and imagine if someone was to speak to you as opposed to the entire audience—that is the power of personalization.
10. Storytelling in Videos: Tell Your Tale to The World
Businesses are using videos to tell engaging stories that stir emotions and leave a lasting impression on the viewers.
By integrating narratives that strike a chord with their desired audience through the help of expert corporate video production services in Dubai, companies can build relationships with their brand and enhance customer loyalty.
11. Virtual and Augmented Reality: Mix the Physical and Virtual World
Virtual reality (VR) is a setting generated through software that immerses users in a computer animated environment.
Similarly, augmented reality (AR) is a version of real life where digital information is overlaid on images to enhance our sensory experiences and blur the boundaries between the physical and digital worlds by enriching our sight, sound, touch and smell.
Virtual reality (VR) and augmented reality (AR) serve as training aids for your staff members by immersing them in a range of real-life situations without limits in a virtual environment.
12. Sustainability and Corporate Social Responsibility (CSR)
Many businesses now use videos to highlight their CSR efforts and showcase their dedication to justice and environmental sustainability.
This is crucial given the growing presence of Gen Z and millennials in the workforce who highly regard ethical business practices.
Today, they account for around 38 percent of the workforce, and this is expected to increase to approximately 58% by 2030.
A significant 77% of customers are driven to buy from businesses dedicated to enhancing the environment. Similarly, 73% of investors affirm that initiatives aimed at improving the environment and society influence their investment choices.
These compelling reasons underscore the importance of focusing resources towards creating top-notch videos that showcase corporate social responsibility.
Read also: 15 Ways to Make Corporate Videos More Interesting (And Appealing)
FAQs
Why are personalized videos important in corporate marketing?
With personalized videos, you can experience enhanced customer interaction. This has proven to be very impactful in corporate marketing with 16 times higher click-to-open rates (CTOR) and a conversion increase of up to 116%. This tailored approach resonates well with viewers as they feel personally recognized and appreciated by the content.
How can interactive videos benefit businesses in Dubai?
Using interactive videos can benefit companies in Dubai by enhancing customer engagement and making content more memorable for viewers. These videos enable users to engage actively by interacting with the content through clicks or decision-making processes that sustain their interest.
This engagement can lead to increased sales opportunities and enhanced brand recognition. It can also yield information about customer preferences. In Dubai’s competitive market, leveraging videos is a strategic approach to differentiate your business.
What role do virtual reality videos play in the real estate industry?
Virtual reality technology offers a great opportunity for real estate agents to showcase properties. Use of VR videos enable realtors to develop captivating 3D property tours and stage properties for potential buyers/renters to explore.
What type of video is an example of a corporate video?
Examples of corporate videos include introducing the company’s background, showcasing products or services, gathering feedback from clients, interviewing employees and incorporating other elements. The primary goal is to convey the company’s message, value proposition, and products/services to customers.
How do you structure a corporate video?
Here’s how you can create a layout for corporate video:
- Start with an engaging opening to capture interest
- Convey the primary message in a straightforward and captivating manner
- Use visual aids or narration to emphasize crucial aspects
- Wrap up with a powerful conclusion like a call-to-action or brand slogan to maintain a polished and engaging flow throughout the video.
What is the difference between brand video and corporate video?
Aspect | Brand Video | Corporate Video |
Purpose | Establishes a bond. | Reinforces the core values of the brand. |
Tone | Engaging, warm and friendly. | Professional and educational. |
Audience | Engages with customers and the broader community. | Stakeholders, employees or customers. |
Content | The main focus is on telling stories and shaping the brand’s image | Spotlighting the accomplishments of the company as well as its policies and processes. |
What is a corporate film?
Corporate films are sometimes referred to as brand videos. They include all forms of advertisement video content produced for and authorized by a business entity or organization–including charities—as part of the scope.
The viewership comprises consumers, stakeholders and employees. Anyone who has viewed a company-produced video covering topics such as strategy, workplace wellness, product introductions, safety measures or brand principles has essentially engaged with corporate film content.
Read also: Why Video Marketing Is So Powerful
Why Choose Overlight for Corporate Video Production
At Overlight Productions, we help your business stay ahead of the competition by integrating the latest trends in your video campaigns.
With our background in creating videos and quick turnaround time, you can make use of the newest advancements in video content to benefit your business by placing it at the forefront of its industry.
Call us at +971 55 618 8215 to get a free consultation about your video campaign.
